Microsoft just threw down at E3 2012. After exciting the crowd with Halo and Gears of War titles, the company unveiled new additions to the 360′s vast media offering. Don’t be distracted by the video game trailers: this is Redmond’s biggest news of the show. In fact the new offering could lead to a rival of the cord cutting movement.
The Xbox 360 has nearly always had an impressive suite of media streaming options with Netflix and others. For most households, though, the offering was never enough to replace cable. In fact, it was more of a supplement. But today’s announcement brings a host of new options, stations, and apps to the Xbox 360.
With these new features, the Xbox 360 has finally become Microsoft’s Trojan Horse. The target? Cable companies.