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springwise: Pop-up store sells chocolate for good deeds, not…

candy, chocolate, generosity, kindness, marketing, retail, sweets



springwise:

Pop-up store sells chocolate for good deeds, not money

Regular readers of Springwise will already be familiar with the numerous alternative payment models we’ve written about over the years, but this most recent example is perhaps the most heart-warming. Chocolatier Anthon Berg recently enabled customers to pay with a good deed, rather than cash, at a pop-up location called The Generous Store. READ MORE…

shortformblog: Belvedere Vodka’s new target demographic:…

ad wizards, advertising, belvedere, date rape, drinking, marketing, questionable marketing decisions, Rape, sex, sexism, sexual assault, teen drinking, vodka



shortformblog:

Belvedere Vodka’s new target demographic: Rapists, 18-35

Hey, Belvedere, here’s a free marketing tip: Sex sells! Rape, on the other hand, doesn’t. Unless it’s the first half of a horror film, and it’s followed by the victim exacting sweet revenge on her assailants. Belvedere pulled the ad an hour after tweeting it, and promptly apologized, but still, we’re rather shocked this got past even the initial stages of consideration. source

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